Poultry farm app
To help small- and mid-sized farmers with day-to-day business predictions regarding expected income.
- my role
Product designer - company
Livestock Manager - team
2 Frontenders, 1 Backender, 1 Designer - problem
Farm management system for small and middle farmers in Africa does not answer modern standards of livestock farming - solution
Provide an easy-to-use livestock farming solution with possibility to educate new farmers and predict next business steps. - live link
Link to google play
Discovery
While observing trends in modern African agriculture, we realised that farmers document their business metrics and processes (e.g., expenses, production numbers) in copybooks that are not automated. They also predict their incomes based on previous experience alone. These practices are associated with a few problems. Firstly, relying on historical data makes it hard for new farmers to enter into the industry. Furthermore, farmers also have problems distributing their goods and buyers have a hard time finding good suppliers. How can we provide value to these farmers?
Brainstorming & white board sessions
**Questions:
How should the design project proceed?
What is the usual life-cycle of agricultural livestock (e.g, chickens)?
What tasks are associated with maintaining the farm?
What are the most important steps and variables in this process?
What features and experiences should be included in the first iteration?
We answered these questions while drawing some initial flows and diagrams.**
Moodboarding
After having painted the initial flows and first ideas I struck on the mood of the app. I decided to first implement a ‘dark mode’ setting because of the app’s use setting - a farm, where there is a little artificial lighting.
Drawing the UI
At this stage we were agreed upon a basic design implementation to proceed with. Therefore, I began working on UI discovery and components creation.
Light mode
For users who prefer light mode I repainted our color palette and moved it to development after discussion.
Logo
The question for us was not only the logo (where we thought it only made sense to include some animals!), but also the name of the app itself. After ping-pong sessions and drawing different proposals, we stopped at what you can see below.
Next steps and learnings
We launched the app and closely observed users’ responses. At this stage, I observed that we could collaborate with people from both the animal food industry and also local suppliers in promoting the app. After the initial work was done, we eagerly awaited news of our impact on the industry.
Implementation
Our team implemented the app part by part while engaging in sequential discussions about next steps and how we could best support each other. Our shared understanding was quite good, so the designs we implemented were almost exactly as they appeared in the wireframes.
